Agile Business Principles for Marketing Teams

 

During this one day course, attendees will gain the knowledge

necessary to employ agile principles in day-to-day marketing team

activities. You will gain an understanding of the Lean-Agile mindset

and why it’s so important for marketing teams as they deliver against

OKR’s.

 

Topics discussed will include:

 

• Agile Alignment on Company OKR's
• Process and Communication
• Agile Planning (Sprint & Quarterly)
• Work In-take Process
• Agile
• Marketing
• Teams
• Prioritization Techniques
• Managing Dependencies, Issues & Risks
• Standard Operating Procedures (SOP’s)
• General Operating Procedures (GOP’s)
• Time Management
• Vertical vs Horizontal Marketing Organizations

 

Also addressed will be the topic of Emotional Intelligence and the impact it can have on the change to an agile approach. This part of the workshop will assist you even further with the application of the agile principles learned.

 

Upon completion of this course, attendees should be able to:

 

• Apply Agile principles to improve productivity, quality and employee engagement
• Understand how to leverage agile thinking consistently within a marketing team
• Maintain consistent alignment and sustainable delivery of business and departmental OKR’s
• Understand how to employ Emotional Intelligence (EI) to identify and manage emotions in a positive way to overcome challenges, empathize with others and defuse conflicts.

 

Who will benefit from:

 

Lean Agility:

Anyone that is part of a marketing team wanting to gain an

understanding of what agile principles and agile project

management are and how it can benefit their organization.

 

Emotional Intelligence:

Persons in need of managing their emotions in a positive way

to deal with change and connect more skillfully with other

individuals emotions, especially when under pressure.